Istra, a family-owned Algo Trading company at the forefront of algorithmic trading, sought to convey its narrative through an immersive design experience. Incorporating the company’s fusion of cutting-edge expertise and cherished family values, we have seamlessly integrated elements that pay homage to both worlds. Our design narrative emphasizes a solid connection to the Land of Israel and a deep-rooted love for its people, using themes of innovation, tradition, and community.